Toyota world renowned automaker is in trouble for first time in company’s history. A world famous brand in automobile industries, now struggle to recover from its faulty paddle accelerator. That forces Toyota to recall millions of vehicle across the world. The incident is very unusual to Toyota.
Toyota faces severe criticism to fail to identify the problem before launching the vehicle to the market. The Royal Society for the Prevention of Accidents seek clarification to Toyota, why the potentially serious fault was not detected before millions of vehicles were released on to the market.
Car owner complain that they can’t control their speed and express anger of Toyota’s sluggish movement to deal with the problem.
Toyota also came under fire when the president of the company, Akio Toyoda, decided not to attend a hastily called press conference. In his place was the executive vice-president in charge of quality control, Shinichi Sasaki, who described the issue as unprecedented in scale and said the company was “extremely worried” about its future sales.
Toyota takes too much time to arrange a public apology for the recall, which affects more than 8m cars around the world.
Analyst fears, Toyota has lost its age old goodwill. Which is well famous for its quality, is now facing trouble to keep the quality intact.
In USA Toyota is facing the big trouble. Toyota has been sued by the owners accused it of not acting quickly enough to fix the faulty pedals. Toyota in the UK said it had no evidence that anyone has been injured due to a stuck pedal, but the US National Highway Traffic Safety Administration said it had confirmed that five people had died as a result of trapped floor mats, a related problem which also makes the pedal stick. Toyota said this was not a problem in the UK, but British Toyota drivers have claimed it has caused their accelerator pedals to stick.
A Toyota vehicle was carrying a family of high way petrol officer met a tragic accident and all of them died when the accelerator in the car he and his family were traveling in stuck and left them careering helplessly along an American highway have been released by lawyers.
Toyota insisted that it would tell the owners of affected vehicles, that they could not expect refunds. Rather Toyota would fix the problem. A spokesman said that the policy was in “in line with industry recall procedures”, adding that the recall arrangements were still being finalized.